Engineered for the Brave

The General is a modern field watch shaped by real experience in Ukraine, created for clarity, resilience, and action. A 316L steel case with sandblasted finish and 200 m water resistance pairs with a flat sapphire crystal and anti-reflective coating for daily hard use. Inside, the Miyota 9015 automatic movement delivers a 48-hour power reserve, 28,800 vph, hacking seconds, and a date at 6. Applied luminous markers, Super-LumiNova hands, and a structured dial support fast reading in any light. The octagonal case echoes functional gear, and each model comes on a color-matched NATO strap. Limited editions add DLC cases and special dials. Back The General on Kickstarter now.

About

ZAVOD was founded in Ukraine in 2010 and presents niche watches, glasses and accessories. Our mission is to develop visual culture and industrial design in Ukraine and popularize Ukrainian design in the world. We are interested in exploring the very concept of time and beauty with the tools available to us through history and objects of art, design and fashion. Our watch brands are RIDER1991 (since successful Kickstarter campaign in 2017) and REAL TIME (since 2023). Feel free to contact us kickstarterzavod@gmail.com

FAQ

What does it mean to back a project (pledge)?

When you back a project, you are pre-ordering the product. That means you will get it once it's produced. Besides getting the product itself, you're also joining a community. Follow along the production process, take part in important surveys and give the creator valuable feedback.

What is Kickstarter?

Kickstarter is a launchpad for creators to raise funds for the initial production of their invention. Backers (that's you!) can support the creator by pre-ordering the product at a discounted price.

How do I pledge?

In order to pledge, click that green button that says Back this project . You will get to select your shipping country and choose your desired pledge level and reward.