Fizo uses 3D printing to create running shoes tailored to your body. Each pair features a SoleFlow lattice midsole, weight-calibrated cushioning, and left/right independent fit. Scan your feet at home, and Fizo builds your shoes for stability, comfort, and a confident run. Breathable, sustainable uppers and premium insoles complete the experience.
Over the past decade, we have been deeply rooted in the footwear industry, witnessing how technology has reshaped the world - mobile internet has transformed communication, and AI has optimized production efficiency. Yet, surprisingly, the traditional footwear industry has seen little real technological innovation. Despite advancements in sports science, the core logic of shoemaking remains stuck in the era of mold-based production, making personalized customization prohibitively expensive and forcing consumers to settle for standardized sizes and fixed designs. We believe the footwear industry is in dire need of true disruption - and 3D technology is the key. Unlike traditional shoemaking, which relies on rigidmolds and inflexible manufacturing, 3D technology unlocks the potential for full customization: from shape to function, materials to structure, every shoe can be precisely tailored to individual needs. This not only breaks the limitations of mass production but also makes "made-to-measure" footwear accessible to everyone. That's why we created FIZO, with the core philosophy of “Fit For Purpose,” to redefine the future of footwear using 3D technology. Were startingwith running shoes because running is one of the most personalized athletic activities - every runner's gait, weight, and arch structure are unique, yet traditional running shoes fail to truly adapt to these differences. FIZO's first-generation product incorporates body weight as a key variable, combined with dynamic foot scanning and biomechanical data, to deliver a one-of-a-kind support and cushioning system for every runner. But this is just the beginning. Were challenging not just technology but the industry's fundamental logic - moving from fixed sizes to precision fit, from standardized designs to flexible customization, from traditional manufacturing to smart production. Our goal is to disrupt a market dominated by giants and fundamentally change how people buy footwear: no more compromise, only perfect fit.
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